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Navigating the Future of Fresh: Key Takeaways from Asia Fruit Logistica 2025
Asia Fruit Logistica 2025 served as a dynamic hub for addressing critical challenges in fruit and vegetable transportation across the Asian region. Thank you to all our customers, and industry partners who visited our booth and engaged in insightful discussions. The energy and collaboration on the floor underscored the vibrancy and innovative spirit of the fresh produce industry. Decision-makers and industry leaders explored innovative solutions designed to be agile, resilient, and adaptable to unforeseen disruptions.
The Asian market poses distinct challenges, including diverse climates, varied infrastructure, and vast geographical distances. Ocean Network Express (ONE) provides tailored reefer shipping solutions, serving as your single point of contact to meet your unique transportation needs with precision and reliability.
Louis Tang, Regional Head of ONE East Asia, says, “As consumer demand shifts and supply chains evolve, we are making strategic investments in technology, infrastructure, and service capabilities to ensure your perishable cargo reaches the destination in good conditions”.
Our participation at the event reinforced a key theme: the future of freshness is dependent on smarter, more resilient supply chains. From advanced reefer technology to seamless digital connectivity, conversations at our booth focused on overcoming today’s logistical challenges to deliver a fresher, more sustainable tomorrow.
Insights from the Field
We had many productive discussions on-site, which provided invaluable insights into the evolving needs of the fresh produce sector. Here are some of the key takeaways and fresh perspectives we gathered:
Embracing Agility
Growing Demand for Transparency
Customers are increasingly looking for end-to-end visibility. They need real-time data on their cargo's journey, from temperature and humidity to location, to ensure quality and build trust with their end consumers. Our CONTAINER+ solution delivers exactly that, providing seamless, real-time tracking and environmental monitoring to meet these critical needs.
As the demand for fresh and high-quality produce continues to rise in Asia, the role of reefer shipping becomes increasingly vital. Backed by our latest investments in technology, compliance, and cross-functional collaboration, we are doubling down on what matters most: helping our customers move temperature-sensitive cargo with confidence.” Kevin Ng, Director, Marketing and Commercial, ONE East Asia, adds.
The Sustainability Imperative
The industry is moving toward greener solutions. We discussed how reducing carbon footprints through route optimization and using eco friendly technologies are no longer just an option but a critical business imperative.
Goh Ah Huat, General Manager of Marketing Service at Daikin Reefer comments
“Daikin Reefer’s Active CA technology is reducing the carbon footprint of perishable logistics by enabling a modal shift from air to sea transportation. This underscores our commitment to sustainable cold-chain solutions that support the achievement of net-zero emissions by 2050. Sugar snap peas, chrysanthemum flowers, and premium Japanese fruit are just a few examples of high-value perishable produce that ONE has successfully transported by sea using Daikin Active CA. Our partnership with ONE continues as we ensure that COOLXtend CA+ delivers consistent, precise atmospheric control for its customers.”
“Through advanced CONTAINER+ technologies and deep industry expertise, we preserve the freshness of perishable produce while extending its shelf life — reducing food waste and its environmental impact. With precision, reliability, and a tailored approach, we ensure consistent quality from origin to destination, empowering our customers to bring fresh products with confidence every step of the way.” Kyle Boon, Manager, ONE Global Reefer & Special Cargo, concludes.
Learn More About Future-Proofing Perishables
This year, we are proud to showcase our insights in our latest industry report, “Future-Proofing Perishables.” The report explores global reefer trends, digitalization, compliance, and real-world success stories from customers worldwide.
Download our full report to learn more
Looking Ahead
Our commitment to the fresh produce industry goes beyond a single event. The conversations and insights shared at Asia Fruit Logistica will directly inform our strategy as we continue to innovate and enhance our reefer shipping solutions. We are dedicated to delivering not just a service, but a promise of freshness, quality, and reliability.